LOTUS was designed by young entrepreneurs in 2015, who saw the need for clothing that adapts to one’s daily lifestyle.
LOTUS is a fusion between nano-biotechnology and apparel that keeps your clothes fresh and clean anytime and anywhere.
Nanotechnology is used on each LOTUS product— making it waterproof, microbicidal, and insect repelling. Thus, LOTUS is an essential product that everyone must have.
The LOTUS flower is known for its symbolic purity and also for its self- cleansing properties through its natural hydrophobic trait. Given that, LOTUS products have similar characters. Thus, the brand name and logo were ideated.